Your Plate Can Change Your Health and the Planet.

Here’s an overview of key health issues in Australia：

• 67% of adults are overweight or obese (AIHW 2023).  
• Type 2 diabetes (1.3 million diagnosed, doubling since 2000).
• Cardiovascular disease (1 cause of death, 41,000 deaths/year).  
•  1 in 5 Australians experience mental illness annually. Suicide remains leading cause of death for ages 15-44.  

Health Benefits of Plant-Based Diets：

• The EPIC study tracking 470,000 people found vegetarians had 12% lower overall cancer risk and 29% lower colorectal cancer risk.  
• Reduces type 2 diabetes risk by  23% (American Journal of Clinical Nutrition). 
• Reduces systolic blood pressure by 5-10 mmHg (Journal of the American Heart Association).  
•  Lowers LDL ("bad" cholesterol) by 10-15% and increases HDL ("good" cholesterol).  
• Boosts probiotic Bifidobacterium by 3x.  
• Plant-based eaters show 18% higher brain-derived neurotrophic factor, enhancing memory and mood regulation.   

• 90% of coral reefs may die by 2050 (NOAA), collapsing fisheries for 3 billion people.  5 billion people could face chronic water shortages by 2050 (UN).  
• 15–37% of species face extinction by 2050.
• Crop yields could drop 20–30% by 2050 (IPCC), risking famine for 500 million people.  
• Global warming will surpass 1.5°C by 2030–2040 (IPCC), triggering irreversible ice sheet collapse, ocean current disruptions, and extreme weather.  

Planet Benefits of Plant-Based Diets：

• If 100,000 people join the challenge, it reduces 8,400 tons of CO₂—nearly matching Denmark’s 2030 livestock carbon tax target. 
• Australia has committed to achieving carbon neutrality by 2050, but the agricultural sector,particularly livestock farming, accounts for approximately 14% of national greenhouse gas emissions. Studies indicate that a global shift toward plant-based diets could reduce food-related emissions by 70% by 2050, directly aligning with Australia’s climate objectives.
• The timeline for human survival on Earth depends on our collective actions today. 

Not at all! Our program is designed by accredited dietitians and includes plenty of high-protein plant foods like Aussie-grown lentils, chickpeas, tempeh (available at Coles/Woolworths), and local nuts. According to Nutrition Australia, adults need about 0.75g of protein per kg of body weight daily. For example, one cup of cooked lentils (18g protein) plus a handful of almonds (6g) easily meets this.

Great question! B12 is mainly found in animal products, but many fortified foods in Australia—like Sanitarium’s vegan cereals and soy milk—contain added B12. Our recipe guides highlight these options, and you’ll get free access to a nutrition hotline for personalized advice.

No stress! We’ll teach you to bring crowd-pleasers like grilled halloumi (vegetarian option) or mushroom burgers. Many Bunnings sausage sizzles now offer vegan snags (try vEEF brand from Coles!). Plus, after the challenge, you’ll get discounts at partner cafés—perfect for suggesting a vegan-friendly hangout!

Actually,  beans and veggies are cheaper than meat. Our recipes are quick—think 15-minute。

Data is sourced from CSIRO’s lifecycle analyses and UN FAO reports (links on our website). Bonus fact: A 2023 University of Sydney study found Aussies reducing meat have 22% higher climate impact than global averages due to our livestock’s feed intensity.

Household carbon emissions (from residential and individual consumption) play a significant role in global emissions and continue to rise with increasing consumption levels. Direct + Indirect Emissions:  

Accounts for 60–70% of global emissions (IPCC & Nature studies).  Includes energy use (heating, cooling, electricity), transportation, food systems, goods production, and waste.  

• Residential Energy: 12% (heating, cooling, appliances).  
• Transportation: 18% (private vehicles, air travel).  
• Food Systems： 26% (production, transport, processing, waste).  
• Consumer Goods: 24% (clothing, electronics, furniture). (Source: IEA, 2023) 

Also，Systemic change is vital, but consumer choices drive markets—Australia’s plant-based meat sector grew 37% in 2022, pushing Woolworths to expand stocks. Post-challenge, you’ll receive a petition template to demand stronger farming emission laws. Change starts at your plate but doesn’t end there.

No need to! Our goal is mindful choices. 68% of past participants adopted a flexitarian (mostly plant-based) habit. Keep our recipe bank and join our Facebook group for monthly cooking hacks.

None! We celebrate progress, not perfection. Even if you try for a week, you’ll get an encouragement certificate. 

Fair point! We prioritize local/seasonal picks (kale over imported avocados) and expose “greenwashing.” Almonds use water, but 90% less than beef. Our “Eco Scorecard” helps you choose wisely.

Quite the opposite! Meat-heavy diets worsen cost-of-living pressures. Lentil curry costs 43% less than beef curry—sustainability should be accessible.